Publications
Contributions and mentions
Contributions and interviews from 2024 to 2026. Titles stay in their original language.
Un ecosistema che apprende
Guest contribution Ticino Management · The association as a learning ecosystem
Die Weiterentwicklung von Swiss Marketing – Marco Ancora im Interview
Interview m&k markt & kommunikation · From classic association to ecosystem
Il ritorno della presenza
Guest contribution Ticino Management · Presence as a leadership skill
Le domande che contano
Guest contribution Ticino Management · European Marketing Agenda 2026
Funnel efficaci e dinamici
Guest contribution Ticino Management · Using funnels pragmatically in SMEs
Alla prova del mercato
Guest contribution Ticino Management · The Swiss marketing & sales job market
«Wir Väter wollen präsenter sein»
Interview m&k markt & kommunikation · Balancing work and family
Verso l'arte della rilevanza su misura
Guest contribution Ticino Management · AI, personalisation and brand management